Mumbai: AnyMind Group has launched its GenAI-powered live commerce platform, AnyLive, designed to help businesses run live commerce in multiple languages without the constraints of time or location. The platform uses AI-generated virtual live streamers modeled to reflect a brand’s identity. These avatars can stream continuously, presenting products and driving sales in multiple languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with more languages to come.
AnyLive addresses the challenges of navigating language barriers, cultural nuances, and local regulations in the growing APAC e-commerce market. It automates live commerce processes, allowing businesses to overcome obstacles in cross-border expansion, talent shortages, and limited production spaces. The platform also leverages large-language models to generate live-stream scripts and automated responses.
AnyLive integrates with major e-commerce and social media platforms like Amazon, Shopee, Lazada, TikTok Shop, Instagram, YouTube, Facebook, and X, enabling brands to reach broader audiences through simultaneous broadcasts. Additionally, AnyMind Group is building teams to provide operational support, including data-driven insights to optimise live streams, and offers access to its influencer marketing platform, AnyTag, to collaborate with human streamers for better engagement.
AnyMind Group CEO & co-founder Kosuke Sogo said: “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world. With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”
Early adopters of AnyLive have seen significant results. Sino-Pacific Trading (Thailand) Co, using AnyLive for Evian in Thailand, reduced costs by 90 per cent while increasing monthly streaming hours. Additionally, GenAI live streamers outperformed human streamers in GMV for Evian Nil Co’s Suna brand in Thailand and Malaysia, boosted live commerce sales, and provided valuable insights into viewership patterns. The company now plans to enhance its live commerce strategy by combining AI and human streamers.
