MUMBAI:  Colab Cloud Platforms Ltd (CCPL) has announced a strategic investment of up to Rs 10 crore to launch a dedicated e-commerce platform for sports and fitness products. The initiative aims to capitalise on India's growing fitness culture and rising demand for high-quality sports goods.

The new marketplace will offer a wide range of products, including sports equipment, apparel, accessories, and related items, catering to professional athletes, fitness enthusiasts, and beginners alike. Advanced technologies, such as AI-driven product recommendations and data analytics, will enhance user experiences and ensure a seamless shopping journey.

CCPL  MD Puneet Singh: “India’s sports and fitness market is expected to double in value to $58 billion by 2030, driven by a fitness-focused culture and higher discretionary spending. Online shopping is becoming the preferred channel due to its convenience, wider product selection, and competitive pricing.”

The platform will also provide opportunities for Indian manufacturers, startups, and brands to showcase their products, fostering innovation and entrepreneurship in the sports and fitness sector.

CCPL  is known for delivering technology-driven solutions across various industries, leveraging India's technological talent to drive growth and enhance user experiences