MUMBAI: Even as e-commerce giants lure customers via various discount offers throughout the year, this leap year the companies have found yet another reason to attract more shoppers. 

With an extra day added to this year in 29 February, e-commerce sites are poised to take advantage in order to boost sales by offering high discount rates. Websites like Askmebazaar.com, Amazon.in, Snapdeal.com, AmericanSwan.com, Zimmber.comand Paytm.com are offering special discounts on 29 February with an aim to pump up sales. 

Askmebazaar.com, an online marketplace for shoppers has come up with exclusive leap year deals by offering up to 70 per cent off on every item. On the other hand, Snapdeal.com is offering free data and bank discounts on Infocus smartphones.

Buyers will be able to avail offers of up to 65 per cent off plus 100 per cent cashback on every 29th order on AmericanSwan.com. The leap deal is also available on sites like Jabong where clothing, footwear and accessories have upto 80 per cent off, 20 per cent off and one per cent off respectively. Meanwhile, Shopclues.com is providing flat 77 per cent off on daily essential combo packs. 

Grand appliances sale by Amazon.in is offering upto 50 per cent off on top appliances. It is also offering 25 per cent off on Lenovo, Asus, dell laptops and two in ones. Not the one to be left behind, Paytm.com is also offering mobile recharge offers where customers can avail Rs 65 cashback on every recharge of Rs 500.

Moskart.com and Cubishop.com, the marketplace for consumer electronics industry is offering exclusive offers for the year's extra day. Moskart.com is offering half price on mobile and mobile accessories, whereas Cubishop.com will be selling mobile charger for Samsung and Android mobiles for just Rs 150. 

Zimmber.com, the only site that provides handyman services like electrical, AC, plumbing et al has come up with mega offers for 29 February by offering flat Rs 444 off on salon spa, car spa and pest control. It is also offering Rs 333 off on sofa spa, Rs 222 off on air conditioner services and Rs 555 off on home spa. 

The online eyewear portal Lenskart.com is also eyeing more customers by giving customers 29 per cent off plus 29 per cent cashback on every purchase.