MUMBAI : As International Women's day approaches, Myntra has launched ‘Mynshakti’, a dedicated programme aimed at supporting women entrepreneurs in the e-commerce sector. The initiative seeks to equip women-led businesses in fashion, beauty, and home categories with essential resources, mentorship, and operational guidance to help them scale.

In its pilot phase, ‘Mynshakti’ will onboard around 100 women sellers, offering personalised support for seamless integration into Myntra’s platform. Participants will gain access to training on catalogue optimisation, pricing strategies, and marketing insights, along with expert-led webinars on business growth and platform navigation.

The initiative builds on Myntra’s ‘Shecommerce’ programme, launched in August 2024, which has already fostered a thriving community of over 6,000 women entrepreneurs. Shecommerce has facilitated industry discussions, mentorship programmes, and career-building opportunities, particularly targeting women in tier two and three cities.

Myntra chief human resources officer Govindraj MK described ‘Mynshakti’ as a natural extension of these efforts, aimed at fostering financial independence and entrepreneurial growth among women in e-commerce.

With initiatives like ‘Mynshakti’ and ‘Shecommerce, Myntra continues its focus on bridging gender gaps and creating opportunities for women-led businesses in India’s digital marketplace.