MUMBAI: Snapdeal has appointed Rahul Ganjoo as vice president in its technology team. In his new role, Ganjoo will augment the company’s efforts to enhance customer experience across various Snapdeal platforms. He will also focus on program management and help build the most innovative tech company in the world.

Prior to his appointment at Snapdeal, Ganjoo has spent more than two years at Twitter where he worked on solving high visibility problems such as large scale spam and targeted abuse. He was working out of the company’s headquarters in San Francisco, USA.

Ganjoo also worked on evangelising agile practices across engineering teams. His previous stints were with companies like Six Apart, Symantec, Thoughtworks and Wipro Technologies, where he built program management teams, led the execution of large scale programs and instituted processes to make engineering organisations more effective.

Snapdeal co-founder Rohit Bansal said, “We are very excited to have Rahul on-board. He comes with 15 years of rich experience across various domains with his last stint being Twitter, a consumer facing high-decibel platform. Snapdeal is a consumer oriented technology company with an exponential daily traffic .Rahul’s expertise in identifying, monitoring, rationalising and controlling the interdependencies between projects will ensure optimal utilisation of resources which will enhance efficiencies of our platform. Snapdeal is growing at lightning speed and it’s important for us to adopt a cohesive approach towards technology enabled processes to offer consumers a seamless experience. I am sure Rahul will play a notable role in bringing synergies within Snapdeal’s internal processes and I wish him luck as he starts his journey with Snapdeal.”

Ganjoo added, “I’m incredibly excited to join the young and energetic Snapdeal family. E-commerce in India is a very interesting space and I am sure that my journey with the company will be a huge learning experience. My focus will be on institutionalising best of breed product development practices to ensure Snapdeal is a world class engineering organisation. I am looking forward to contributing to Snapdeal’s vision of creating the most impactful digital e-commerce system by closing the gap between strategy and execution.”