MUMBAI: Life in urban India is a full-blown hustle, and Swiggy—already the king of cravings and convenience—has now set its sights on your next big need: people who actually know what they’re doing.

From tarot readers to tax planners, Swiggy’s latest launch, Pyng, is a fresh spin on adulting—powered by AI, polished with trust, and guaranteed to cut through the digital chaos.

Pyng is Swiggy’s bold entry into the professional services market. Built for speed, relevance and that elusive thing called reliability, Pyng connects users with verified professionals across 100+ specialisations, right from health coaches to wedding emcees.

The platform isn’t just another directory app—it’s smarter than your average “search and hope” routine. With its AI-powered assistant, Pyng understands user needs in real time, recommends verified pros, and even provides post-session support. Yes, you can ask follow-up questions after your call with a numerologist or a wealth manager—because who really understands annuities on the first try?

Swiggy co-founder & head of innovation Nandan Reddy said, “As our lives become increasingly fast-paced, the demand for professional assistance—from tax planners and counsellors to yoga trainers—is growing across both personal and professional spheres. With Pyng, we’re offering a reliable, spam-free platform where users can connect with trusted experts. By curating demand for these specialised offerings, Pyng not only empowers individual providers but also brings structure to consumers' latent needs, connecting them with reliable experts who deliver real value.”

What makes Pyng extra spicy? A money-back guarantee if you don’t find the service valuable. It’s the kind of confidence that screams: “We know what we’re doing—and so do our experts.”

Currently live in Bengaluru, the app has already onboarded 1,000+ professionals, with a goal of hitting 10,000+ nationwide. Pyng’s catalogue reads like an urban millennial’s wish list:

. Wellness wizards – Yoga instructors, pregnancy coaches, and therapists.

.  Finance fixers – Investment gurus, tax whisperers, and wealth strategists.

.  Cosmic consultants – Astrologers, tarot readers, and energy healers.

.  Party pros – DJs, emcees, and wedding maestros.

.  Lifestyle and learning leads – Makeup artists, trip planners, career coaches, and music tutors.

Users can now download Pyng Now on both iOS and Android. And yes, it has a seller app too—because the supply side deserves love, UX, and decent onboarding too.

With this launch, Swiggy isn’t just delivering food or groceries—it’s delivering real-life solutions, one algorithm-approved professional at a time.

Alexa might tell you how to do it.

Pyng finds someone who’ll actually do it.