MUMBAI: Ever searched for “appraisal” and been served peanuts? Or typed “Prashant” only to get croissants? On Zepto, it wasn’t just a glitch, it became a vibe. What started as meme-worthy misfires on the quick commerce app’s search bar has quietly morphed into something far more meaningful: a barometer for mood, emotion and, now, premenstrual meltdowns.

Zepto’s latest feature, the PMS Search Experience, is a dedicated landing page curated by the women of Zepto to tackle the monthly rollercoaster of premenstrual syndrome with empathy and humour. Typing “PMS” into the app now leads users not just to pads and painkillers, but to a digital moodboard of comfort: herbal teas, heating patches, chocolate bars, plush toys, aromatherapy, and even boxing gloves because some days, “ragey” needs a release.

The page is cleverly divided into relatable moods Crampy, Ragey, Lazy, Irritated, Sad, and Hangry each with tailored product recommendations that promise to soothe, snack or simply see you.

“We heard you. ‘PMS’ is now a search term on Zepto,” said Zepto chief brand and cultural officer Chandan Mendiratta “This wasn’t just about adding period care SKUs we built what we’re calling an emotion page. Something that mirrors the mental and physical state of our users, especially during tough days. We hope it brings comfort, even if you don’t buy anything. And I want to be clear: I won’t and shouldn’t take credit for this. This was built entirely by the women of Zepto. They get you.”

The brand, which earlier launched the viral Period Box, seems to be on a roll when it comes to blending commerce with cultural context. In a world where search bars have long been functional, Zepto’s is slowly becoming emotional and refreshingly human.

For anyone who’s ever searched “Monday blues” or “comfort food” and hoped for more than just items in a cart, this is Zepto quietly saying: we get you.