MUMBAI: Amazon.com has promoted its India country head Amit Agarwal to the level of senior vice-president. Agarwal, who will continue to remain the India head for now, was the vice president at Amazon earlier. The company confirmed the news in an emailed statement.

"This indicates how excited Amazon is about the progress the company is making in India, and the opportunity Amazon sees ahead," it added.

Amazon CEO and president Jeff Bezos recently included Agarwal in a senior leadership team that reports directly to him.

Amazon entered India in June 2013, years after Flipkart (2007) and Snapdeal (2010) started. It has made more than $3 billion investments in the country and has $2 billion in its plan.

Competition is further heating up as the Chinese e-tailer Alibaba gears up for a stronger play in India through Paytm.