MUMBAI: What to know what’s happening behind-the scenes in your favourite daily soaps then tune in to Telly Masala.

The Hindi language entertainment news channel available on leading web and mobile platforms is launched by Rajshri Entertainment. Telly Masala adds a new dimension to the network on digital platform.

With a tagline ‘TV Hua Tadkedaar’, it is all about the latest TV news, gossip, drama, behind the news, exclusive interviews, fashion trends and many more interesting insights into the lives of the most popular TV stars.

Rajshri Entertainment managing director and CEO Rajjat Barjatya said: “There is an insatiable appetite for entertainment news and gossip on digital platforms. We have built successful channels for Bollywood and Hollywood entertainment news on the world’s leading web and mobile platforms. Hindi TV stars have a huge fan following that is distinct from and is as dedicated as any top Bollywood star. We hope our new digital channel, Telly Masala, will bring our viewers closer to their favorite TV stars and shows, making them accessible to viewers worldwide anytime, anywhere and on any device.”

Rajshri Entertainment has more than 25 successful digital channels across various genres like full-length films, regional, Bollywood and Hollywood e-news, food, kids, devotional and many more on the world’s leading web and mobile platforms.