MUMBAI: Celebrity chef, entrepreneur writer and television personality, Sanjeev Kapoor, announced the release of his new mobile app in collaboration with New York-based tech firm EscapeX. The new app will enable fans to access the Chef’s social handles (Facebook, Twitter, Instagram) and directly interact with him through the in-app social feed.

This provides an unparalleled experience for his large fan base, who will enjoy unique & exclusive content from Sanjeev Kapoor and a personal view of his life.

The app will provide unique features like push notifications, Featured Videos, Superstar posts, contests, Superfan badges, a subscription service, live Broadcast of cookouts, and live chat between Kapoor and his fans. Sanjeev Kapoor has been a pioneer in the Indian culinary field and has been awarded the Padma Shri, the fourth highest civilian award in India.

“We are glad to be a part of Sanjeev's next level of engagement with his fans & followers,” said EscapeX CEO Sephi Shapira.

An exciting, patented feature will transform how fans interact with Kapoor by giving them the option to boost their or their peers’ comments to increase visibility and actually be seen by the star himself. By turning recognition into virtual currency, the entire fan base can trade their earned or purchased in-app currency to promote themselves and others to the top of the comments feed and become Top Fans. This one of a kind tool also increases fan-2-fan engagement, while giving users a true sense of community.

Being completely free for fans, the app will display the same targeted advertising content users see on Facebook, Twitter and Google, with revenue going to the person who produces the content that drives people to these apps and websites in the first place.

An artist-owned app garners the star a greater slice of ad revenue, while also scooping up data on the content fans like most and enables the direct sale of all sorts of merchandise. By creating his own branded app, Sanjeev Kapoor hopes to provide his massive fan base with a better social experience and a very interactive experience.

"It is my responsibility to make sure that my fans and users live a healthy tasty life. Through this App I can engage with them and understand their needs better to help them live a fitter life," says Kapoor.