Mumbai: Tips Music and Sterling Reserve Music Project are coming together for a project labelled Tips Take 2. As per the press release issued by the two, the collaboration aims to reimagine Bollywood’s iconic classics, delivering a fresh and captivating experience for music enthusiasts.
Tips Music Ltd CEO Hari Nair said, "We are delighted to partner with Sterling Reserve to launch our first music IP Tips Take 2, which reimagines iconic nineties hits and creates a new take on our catalogue. The recently launched brand and partnerships division has ideated and worked on this exclusive IP. They also work with brands for bespoke content, in-film placements, music video brand integrations, and licensing our musical hits for their advertisement campaigns. We look forward to collaborating with brands, to redefine audience engagement through innovative, tailored entertainment solutions across both music and films. Tips Take 2 is just the beginning of our journey into branded IPs, with many more exciting projects on the horizon."
The project launched with the first song, Sambhala Hai Maine, on 9 December which is available on most music platforms. At the heart of this musical reinvention is Dev Negi the powerhouse voice behind the chart-topping hit Heart Throb from Rocky Aur Rani Kii Prem Kahaani, takes centre stage. Joining him, on screen, are the stunning Heli Daruwala and the charismatic Parth Samthaan, who bring some serious heat with their electrifying chemistry. Together, they put a bold, modern spin on the nineties classic Sambhala Hai Maine – originally sung by Kumar Sanu.
Allied Blenders & Distillers chief innovation & strategy officer Bikram Basu shared, “Launched as a digital-first property with a mix of emerging and established artists, and now in its sixth year, the Sterling Reserve Music Project is collaborating with Tips Music to reimagine timeless Bollywood hits from the nineties in a new way. The Sterling Reserve Music Project Take 2 with Tips will have people cheering for sure.”
The project stands as a testament to the evolving landscape of Indian music, offering three carefully selected song recreations that promise to captivate audiences.
