MUMBAI: Ronnie Screwvala’s UpGrad has appointed Anshul Khandelwal as marketing head effective from March 2016.

Khndelwal will be responsible for driving the marketing, positioning and branding for UpGrad and report to UpGrad MD Mayank Kumar.

In a joint statement, UpGrad co-founder Ronnie Screwvala and Kumar said, “We are happy to have Anshul on board to lead the marketing operations for UpGrad as we continue to expand our portfolio of programs. We look forward to working with Anshul and benefitting from his expertise and out-of-the-box thinking. Education is a large sector and there is a lot of disruptive thoughts that can be executed to build a long standing brand. Together we hope towards achieving and setting new industry benchmarks as we scale up.”

Khandelwal added, “In today’s context, online education is becoming more mainstream and acceptable. This is the way our country has to go. UpGrad, within a very short time since its launch, has made waves in the industry with its holistic approach towards education for professionals.I am very excited about working with the dynamic team to help further their vision and to build on their success.”

Prior to joining UpGrad, Khandelwal worked with BlueStone as VP - marketing where he led brand strategy and positioning, creative development, brand activation, customer acquisition and marketing-led innovations.

He also led new product development initiatives and launches during his stint at 3M’s healthcare division and has worked with companies like Mahindra & Mahindra and GlobalLogic.