MUMBAI: What was the rationale behind Disney Star India’s decision to align with the Mukesh Ambani-led Reliance Industries? Speaking at the Morgan Stanley Technology, Media & Telecom Conference in the US on 5 March (during a question and answer session,) Disney CEO Bob Iger, gave some insights.

First he said the mouse house wanted to stay in India. “We made a big investment in India when we purchased the assets of 21st Century Fox. We're one of the biggest media companies in India. But even though it's the most populous country in the world, and we felt we want to be there because of that, we also know that there are challenges in that market.”

He added that the company got a chance to align with Reliance, and he grabbed it fast. “(It) …is obviously the company that has done very well there and one that we respect. And in doing so, end up owning part of a bigger media company. And we believe that, that not only should benefit us in terms of the bottom-line, but derisk us as well there.”

“So, it's kind of the best of both worlds. We stay in the market at a significant level. We have a very good partner in Reliance, and we get to have a chance of growing a business and lowering the risk of doing so,” he concluded.

Now it’s up to time and the new structure to prove whether these reasons were well-founded.