MUMBAI: In an unprecedented collaboration, Krafton India has partnered with Collective Creative Labs, the creative division of Collective Artists Network, and Bake A Film to launch Wow Wakao, a six-episode gaming content series exclusively for Battlegrounds Mobile India (BGMI). This initiative marks a significant milestone in India’s gaming culture, blending immersive storytelling with influencer-driven content.

As gaming cements its place in India's entertainment industry, Wow Wakao introduces a fresh, engaging approach to content creation. The series stars rising content creator Naman Arora, represented by Collective Artists Network, who navigates BGMI’s new 'Wow Mode' in an entertaining and dynamic style. The initiative aims to set a new benchmark for gaming content in India.

Speaking on the collaboration, Naman Arora said, "Gaming has always been my passion, and Wow Wakao is a dream come true. This series brings a new level of excitement, allowing me to showcase BGMI’s Wow Mode in a fun and engaging way for fans. I can’t wait for everyone to experience it!"

Krafton India associate director of marketing Srinjoy Das added, "BGMI has always led the way in innovative gameplay experiences, and Wow Wakao aligns perfectly with our vision of engaging and entertaining our community. By collaborating with Naman Arora and our talented content partners, we aim to make gaming content more immersive and accessible."

Collective Creative Labs chief creative officer Dhruv Sheth noted, "BGMI consistently pushes the boundaries of gameplay innovation. We are thrilled to collaborate on Wow Wakao, which leverages trending content, influencer engagement, and the diversity of WOW Mode to connect with audiences in a relatable and entertaining manner."

Bake A Film co-founder Mrinal Chawla highlighted, "By tapping into current trends, Naman Arora’s popularity, and the diverse offerings of WOW Mode, we have crafted Wow Wakao! This series places BGMI’s Wow Mode front and centre, reaching audiences through trending social media personalities and engaging storytelling."

Creative director Parikshit Singh added, ‘We set out to create an engaging series that captures the madness of WOW Mode. Thanks to the combined efforts of all teams and Naman Arora’s hilarious performance, the final product matches the vision we had when it was just a concept.’

With digital entertainment evolving rapidly, gaming has emerged as a dominant force. Wow Wakao aims to captivate a new generation of gamers and content enthusiasts, reinforcing Krafton's commitment to innovative storytelling. The series will be available for streaming on YouTube and Instagram from 11th February 2025, delivering a thrilling mix of action, entertainment, and influencer-driven narratives.