MUMBAI: Independent IP-based game developer and a company whose name suggests they might be terribly fond of pirates, 7Seas Entertainment Ltd, has announced a partnership with JioGames that will bring their titles to millions of smartphone and set-top box users across the subcontinent.
The Bombay stock exchange-listed company, which rebranded from the less aquatic-sounding 7Seas Technologies Ltd some time ago, has already launched seven games on the JioGames platform, with more apparently swimming their way to users soon.
JioGames, part of the ever-expanding Reliance empire that appears determined to have its corporate tentacles in every aspect of Indian daily life, will now offer 7Seas' eclectic collection of casual, adventure, puzzle, and sports titles to its substantial user base.
Users can now download titles with such imaginative names as Sweet Boom, Gobble Chase, and the particularly intriguing Soccer Brawl—which suggests a game where Wayne Rooney's more controversial career moments might be celebrated rather than penalised.
Managing director L. Maruti Sanker, who presumably doesn't need to be told that there are actually only four oceans and seven seas, expressed his enthusiasm for the partnership: "This marks a significant milestone for us since JioGames is a leading brand and fast-growing conglomerate, with huge gamer base."
He added that the partnership would "immensely benefit the gaming community," a community well-known for their patient and appreciative response to corporate announcements.
The ISO:9001-2008 certified company—a credential they seem particularly keen to mention despite it being a general quality management standard rather than a specific gaming achievement— says it has been "shaping India's gaming landscape for years," according to the announcement.
With the Indian mobile gaming market continuing its explosive growth, the partnership represents another strategic move by Reliance's digital entertainment division to capture the attention spans and thumb movements of the nation's growing army of casual gamers.
