Mumbai: LaLiga has announced a new partnership with the world’s leading football media platform, OneFootball. An official profile of LaLiga will be launched on the platform to expand its digital reach and seek new touchpoints to engage with fans globally. LaLiga becomes the latest major league to join the OneFootball platform, joining over 130 other clubs, leagues, and federations who are already distributing original content to their fans via OneFootball.
LaLiga will become the first league to use its official account to share all club news, interviews, match reports, and videos, including a selection of matchday highlights footage, in both Spanish and English. Launching an official channel on OneFootball will help LaLiga reach the platform’s audience of over 100 million monthly active users, 75 per cent of whom are between 17 and 34-years-old.
News and updates will be available to fans across the OneFootball ecosystem via a fully personalised home feed. All of the content from LaLiga or published by LaLiga will be available to fans on the OneFootball mobile app and on the OneFootball.com website.
Furthermore, archive material, behind-the-scenes footage, and highlight footage will be available via the OneFootball Player, which distributes content to over 250 high-profile publishers and media outlets worldwide.
Commenting on the association, LaLiga director of digital strategy Alfredo Bermejo stated, "Being on key platforms like OneFootball is essential for LaLiga, to reach millions of fans and new users that can enjoy the most of the best league in the world. The agreement with OneFootball allows us to position ourselves at the forefront of the entertainment industry."
OneFootball founder and CEO Lucas von Cranach said, "LaLiga is one of the biggest and most exciting football leagues in the world, and is consistently among the most-followed competitions on OneFootball. It is our aim to become the platform of choice for football leagues around the world to share their content with the new generation of fans, and we’re delighted LaLiga has opened an account to expand the reach of one of the best leagues in the world. We’re so excited to welcome LaLiga to our network and can’t wait to start sharing amazing content featuring FC Barcelona, Real Madrid, Valencia CF, Atlético de Madrid and the rest of the league with our users."
