Mumbai: Nostra (formerly Glance Gaming), a division of consumer technology company Glance, announced that it has surpassed 75 million monthly active users in online gaming through Glance Lock Screen, making it India and Southeast Asia’s largest mobile gaming platform. Of this, 25 million users are active monthly on live game streaming and esports tournaments. By 2024, Nostra aims to reach 200 million monthly active users globally by expanding to new device surfaces and global markets.
Nostra’s vision is to develop a single destination for gaming globally with a wide array of experiences for every gamer to discover, play and watch games, and connect and compete with fellow gamers. Its frictionless experience allows users to access games on the smartphone lock screen without downloading them or unlocking their phones. In addition to its scale of gamers, diversity of games and frictionless experience, Nostra aims to uplevel the gaming experience by offering formats and solutions that are interactive and experiential at once.
Online gaming is one of the fastest growing industries globally. In India alone, the online gaming market is estimated to cross seven billion dollars by 2025.
InMobi Group co-founder & COO of Glance Piyush Shah said, "Glance is fully committed to its role in the growth of the gaming industry and Nostra is a huge part of this vision. In 2022 alone, the top three games on Nostra were played a whopping 423 million times on Glance lock screen.Users are not only playing games on Nostra, but also engaging deeply with game streams. They clocked over 470 million hours watching game streams in 2022. We plan to take Nostra’s proposition that users clearly love global and aim to reach over 200 monthly active users in the next two years on the back of Glance lock screen and several other device partnerships."