MUMBAI : Gaming commerce startup, PlaySuper, has secured $500 thousand in seed funding, led by IAN Angel Fund and 100X.VC. The round attracted notable angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, reinforcing confidence in PlaySuper’s vision to revolutionise in-game shopping.

The funding will accelerate product development, expand market reach, and support key hires. PlaySuper is set to launch its next-generation, hyper-personalised in-game store, enabling seamless integration without requiring game updates. The company also plans to expand into southeast Asia within six months, followed by Mena  and Latam. Additionally, it will onboard a world-class product head and strengthen its B2B partnerships team to collaborate with more gaming studios.

Founded in April 2024 and headquartered in Gurgaon, PlaySuper is pioneering gaming commerce by allowing gamers to shop within mobile games in real time.

PlaySuper co-founder & COO Shouradeep Chakraborty commented: 'Gaming is the largest entertainment sector, yet mobile game retention remains a challenge. At PlaySuper, we’re transforming gaming into an interactive, rewarding, and commerce-driven experience. This funding will help us drive product innovation and strategic partnerships to make in-game commerce mainstream.’

IAN Group co-founder Padmaja Ruparel added: ‘The gaming industry in India is expanding, but retention and monetisation remain key hurdles. PlaySuper is pioneering a new model that benefits both developers and players. With their deep industry expertise, we are confident in the team’s ability to drive this transformation.’

PlaySuper’s founding team—Shouradeep, Upamanyu, and Abhir—are lifelong gamers and second-time entrepreneurs. Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that secured $2.5 million in funding in 2022. With backgrounds in gaming, Web3, and edtech, they have identified a significant opportunity at the intersection of gaming, fintech, and commerce.

With mobile gaming retention rates in India facing a 98 per cent churn, PlaySuper introduces an innovative solution by embedding real-world rewards into games. This approach enhances player engagement while helping developers monetise effectively.

The global gaming commerce market is valued at over $500 billion, with India’s gaming sector projected to exceed $5 billion.