KOLKATA: US technology major, Cisco has expanded its reach to more than 40 million digital homes across India with its video guard conditional access (CA) and digital rights management (DRM) solutions.

Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for more than 200 million viewers in India, an important milestone that  reinforces the company’s leadership at a time when the pay-TV industry is on the cusp of a major transformation, view the analysts.

Cisco’s CA and DRM technology ensures critical protection of premium content with a zero piracy track record. A strong team of engineers working at the research and development center in Bangalore is dedicated to the technology needs of leading satellite and cable service providers in India and worldwide.

Cisco is a pay-TV technology partner for more than 150 pay-TV operators as well as media and entertainment companies worldwide, including leading direct-to-home and cable operator customers in India, such as Airtel Digital TV, Asianet, DEN, GTPL, Hathway and Tata Sky.

“In the changing landscape of pay-TV services in India, this milestone highlights our continued growth with several leading MSOs in the country,” said Cisco Service Provider Video Software Solutions vice president sales Asia Pacific Sue Taylor.

Cisco India and SAARC president Dinesh Malkani said, “Achieving the milestone of 40 million homes in India reinforces our commitment to the government’s mandate to digitise the cable industry and also speaks of our ability to provide best in class solutions and technology. We work closely with our customers to enable them to provide an unparalleled experience to their subscribers as well as help monetise their investments.”