MUMBAI: If your Smart TV experience feels as bland as reheated popcorn, CloudTV just sprinkled some serious masala on it. The proudly desi TV operating system has unleashed a new wave of streaming partnerships, turning your living room into a content buffet.

Bookmyshow Stream, SunNxt, Timesplay, Tivizon, Bollywood Masala, and even a French radio network have joined the CloudTV content party—because who doesn’t want Turkish drama with a side of celebrity gossip?

CloudTV—a made-in-India OS used by over 12 million users—announced it had inked deals with a host of entertainment platforms to bulk up its streaming muscle. The move adds nearly 400 new content options to its ecosystem, offering everything from action flicks to lofi beats, with a smattering of tarot, tamasha, and Times Now.

“Our goal at CloudTV has been to provide the best content and continue expanding the range of offerings for our consumers across India. Content consumption has exponentially grown in recent times, driven by widespread internet accessibility. Following these partnerships, our users will now have access to some of the most popular and widely spoken languages in the country such as Hindi, Bengali, Tamil, and Telugu languages. Through these content alliances, we hope to advance the digital entertainment sector and establish CloudTV as the go-to platform for Smart TV brands who wish to offer a content-rich Smart TV experience to their users,” said CloudTV COO & co-founder Abhijeet Rajpurohit.

So, what’s on this upgraded plate?

Bookmyshow Stream brings its TVOD model, offering movies for rent or purchase, as well as free and discounted content across 35+ genres. Expect a hearty mix of indie gems, regional blockbusters, and international shorts. Binge responsibly.

SunNxt, the southern superstar of OTT, delivers a rich mix of live TV, music videos, and movies in Tamil, Telugu, Malayalam, Kannada, Hindi, Bengali, Marathi and English. With curated classics and crowd-pullers, it’s like having your own film fest—minus the queues.

Timesplay opens the door to news and entertainment with channels like Times Now, ET Now and Zoom, alongside web series and docs. Basically, it’s what your dad watches and what your flatmate binges.

Tivizon is serving 75+ international FAST (Free Ad-supported Streaming TV) channels, including Turkish soaps, global news and sports—because why limit your melodrama to one country?

Bollywood Masala does exactly what the name promises—delivers piping-hot gossip, celeb interviews and behind-the-scenes chaos. It’s Hindi cinema, minus the PR polish.

Net Radio, the lone wolf from France, offers seven music channels spanning everything from epic scores to lofi beats and chill electronica. Your background music game just got a facelift.

And that’s not all.

CloudTV is also getting its hardware in shape. The OS has struck a chipset partnership with global tech giant Mediatek and has locked in an app-bundling alliance with DishTV’s OTT arm, Watcho. So, it's not just what you watch—it’s how fast and smooth you watch it that’s getting a boost.

From kitsch to kult, mainstream to moody—CloudTV’s latest moves have turned it from “just another OS” into a serious content concierge. If your smart TV didn’t feel that smart before, it probably just got a PhD in binge-watching.