MUMBAI: Independent branded content and sponsorship intelligence service Asia Sponsorship News (ASN) has partnered with Paul Poole (South East Asia) Company Limited (PP(SEA)) for the Thailand market. ASN relaunched with a sophisticated analytics product in March and has now begun to expand its business into local markets.

ASN founder and CEO Ben Heyhoe Flint said, “The partnership allows us to deepen our research capabilities in Thailand, which means our customers get richer insights. It’s that simple. We’re delighted that they share our vision of creating rigour for the industry.”

PP (SEA) founder, chairman and managing director Paul Poole commented “Despite the turbulent times of late, Thailand is a fast growth sponsorship market and has overtaken Singapore in the last quarter for domestic spend. We see a lot of potential for ASN in the local market where brands and rights holders need rigour to buy, sell or plan their sponsorship activity more effectively.”

Since the end of 2013 the sponsorship market in Thailand has suffered the postponement of several major sponsorship platform. Yet prior to that, sponsorship spend had rallied 43 per cent in 2013- according  to ASN data arguably due to Thailand’s environment of high media inflation which had forced advertisers to look at alternative ways of communicating to consumers.

Flint also confirmed that more partnerships are in the immediate pipeline for ASN in other Asian markets.