MUMBAI: News Republic, a global mobile media group and the winner of “The Best Mobile Media And Publishing App” at Mobile World Congress 2015, is set to enter the Indian market. This innovative, “born mobile” company has operations in America and Europe and it recently launched in both Russia and China.
It will launch two free news apps: News Republic, which focuses on global news and Appy Geek, which will majorly bring technology news to the subscribers.
Both apps deliver fully licensed articles, photos and videos from over 1100 leading news organizations from around the world like Reuters, BBC, AFP, Bloomberg, India Today, Guardian, HuffingtonPost and Mashable. The content can be fully personalized for a news flow uniquely customized for each reader in a beautiful and seamless mobile interface.
“We are passionate about the news because it is connective tissue for humanity. Those who read better know better and do better. It is our mission to spark global conversations about issues that matter. And, no global conversation is complete without India,” said News Republic chief brand officer Shafi Saxena.
India engages vibrantly with both news and mobile. It is the biggest newspaper market in the world with more than 70,000 newspapers. India’s unique visitors to online news and information sites grew 45 per cent, from 31 million in 2011 to 45 million in 2014 as per comScore data and mobile Internet users will number over 200 million by June. Mobile, with 24/7 access to content, will transform the media landscape.
“We live in an age where connectivity risks connection. We’d like to change that. Too much information can overwhelm and result in what’s important going unseen, The News Republic team believes that Intelligently informed citizens become powerfully empowered citizens – this is what galvanizes us,” Saxena adds.
“This is why News Republic hones its best in class semantic algorithms to deliver insightful, hyper-personalized news in a fast, contextual flow to our readers. You get the news that you care about without the noise that you don’t,” explains Saxena.
News Republic India country director Radhika Shukla will spearhead the company’s operations. Shukla will widen and deepen the company’s content and OEM partnerships to enrich user experience for Indian readers and to help bring Indian media perspectives to News Republic’s global audience. News Republic publishes 13 editions in six languages.
In India, News Republic has partnered with Hindustan Times, India Today, Aaj Tak, Business Today, Sportskeeda.com, The Mobile Indian, trak.in, autoportal.com and Bollywood Hungama amongst others. Its apps also incorporate RSS feeds to cover specialized reader interests.
