MUMBAI: It’s time to run riot. It’s the festival of colours - Holi - so very loved by all of us. India loves colour and simply loves to play with it. Yet, why is it then that when it comes to the very colour of skin we become shy or ashamed or want to make it glow differently?

This Holi, #fame and the Lakmé School Of Style urge every Indian to celebrate their colour with an open heart and with a splash of delight. Your own colour is as beautiful and unique. Laced with beautiful poetry the #fame video titled Celebrate Your Colours is vivid and touching and brings out one’s own self as you watch it because “baat ye hai ki hum Hindustani hoti hi hain rangeen… jo pyaar hamein rangon se hai who kisi aur ko kahan?”

A strong statement on the beloved festival of us all and delivered with an intent, this #fame Lakme School Of Style video underlines the value of equality, liberty, freedom and rejoiceness. “Gore rang se badhta nahin kisi ka maan, Haisiyat banti hai mehnat se… Aur mehnat ko toh rang dikhta hi nahin”

Yes, love all, colour all, love thyself.  #fame Lakme School Of Style on https://www.youtube.com/watch?v=vbJM3mGwCu8 will rip open your heart and make you think, revel and feel the colours of life. So, this Holi kholo apne mann ko… manao jashn apne khud ke rang ka.