MUMBAI: Expanding its offering with an aim to lure original content creators on to its platform, over the top (OTT) player YuppTV has launched a marketplace, which will host curated premium video content across various genres. 

YuppTV Bazaar will cater to video content creators, who often find it tough to monetise and market their premium content through traditional video-sharing portals, satellite and DTH platforms. 

YuppTV Bazaar will offer creators quality supervision and a large native user base to showcase their high-quality videos across the world through multiple devices.

“With the proliferation of unregulated video content on the digital platform, content monetisation and visibility is a prime concern for premium video content creators who often find their content being lost in a deluge of casual user-generated content. YuppTV Bazaar is being launched as a solution that will overcome the traditional roadblocks associated with free-for-all video sharing platforms. We are confident that this development will be a major success and will empower content developers with the perfect medium to share and monetise their offerings,” said YuppTV founder and CEO Uday Reddy.

Content creators can upload videos across various genres like education, short films, web series and trailers.

Governor of Maharashtra Vidyasagar Rao, who was present at the launch, said, “In today’s digital age, with technology having changed the way many industries operate today, YuppTV’s launch of its premium video content platform YuppTV Bazaar comes as a very welcome move. By providing a medium to independent creative content creators for showcasing their works, YuppTV has taken the spirit of entrepreneurship to a new level. I support the initiative wholeheartedly and wish YuppTV and YuppTV Bazaar all success.”

Abhishek Bachchan, who was also present, added, “India, at the moment, is brimming with talent looking for an outlet for their creativity. The launch of YuppTV Bazaar from YuppTV is a welcome move that will provide the indie moviemakers with a trusted and curated platform for showcasing their talent.”