MUMBAI: Zee Digital Convergence Limited (ZDCL), the digital arm of media & entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched a new video on demand platform called OZEE. 

The platform will follow the AVOD (advertiser based video on demand) model. Pertinent to note here is that Zee already has an over the top (OTT) platform in DittoTV.

The new platform OZEE will celebrate life at the consumers' own pace and will offer entertainment in a manner that resonates with the vision of ZEEL’s corporate philosophy - Vasudhaiva Kutumbakam – The World is My Family.

The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. An official statement said, "The name hence inspired by the 'O' symbolising the circle that encompasses our universe and the entertainment we seek in it – the world of Zee."

Zee Entertainment Enterprises Limited MD and CEO Puneet Goenka said, "In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the 'instant' era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products."

Zee Digital Convergence Limited CEO Debashish Ghosh added, “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE - irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE - which viewers have loved over decades - it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”. 

OZEE will launch with the following shows across each channel:

The platform will also showcase exclusive content, be it award shows, movie premieres or concerts; anything and everything to do with entertainment.