MUMBAI: Affle India, celebrating its 20th anniversary at the Bombay Stock Exchange, has announced the launch of new AI-powered advertising technology solutions aimed at small and medium-sized enterprises (SMEs). Founders Anuj Khanna Sohum and Anuj Kumar presented the company's long-term strategy, focusing on innovation, impact, and intelligence, during the event.

Key platforms introduced include OpticksAI for hyper-local creative generation and CTV AI, designed to facilitate ad campaigns for SMEs on connected television (CTV). The company also showcased 100 AI agents developed to enhance team productivity.

"We are targeting a tenfold growth over the next decade, with a planned increase in manpower from 600 to 1,000," stated Sohum.

The CTV AI platform aims to provide SMEs with affordable access to television advertising within geographically defined areas. 

"Shopkeepers and SME business owners can utilise these platforms to advertise on connected TVs," explained Kumar. "Both platforms feature user-friendly interfaces."

Sohum elaborated, "Many small business owners desire television advertising at an accessible cost. Our CTV AI service enables them to achieve this at a significantly lower expense compared to traditional satellite and national television in a performance advertising format for bite sized ad campaigns."

Kumar highlighted the potential market growth, noting, "Currently, there are approximately 12,000 television advertisers out of a total of 250,000 advertisers across various mediums, indicating substantial growth potential."

Affle intends to deliver approximately a billion hyper local and hyper contextual  creatives annually through OpticksAI and onboard one million SMEs globally. "We are focusing on the vernacular vertical, addressing language and localisation needs for ad creation and delivery," emphasised Sohum.

The company is exploring various strategies to reach and onboard smaller advertisers, including the potential use of agents spread all over the country.