Mumbai: aha, India's No.1 local OTT platform, proudly introduces "aha Minis," a dedicated section within its mobile app catering to short videos. Aligned with global trends emphasizing the surge in “short-form content consumption” by the youth, this strategic move aims to diversify aha's content portfolio, solidifying its position as the ultimate entertainment local destination,
“aha Minis” debuts with an extensive collection of captivating video content, featuring highlights, memes, mashups, and behind-the-scenes (BTS) glimpses. Anticipating a significant surge in user engagement, aha Minis provides a seamless and immersive viewing experience, easily accessible through a dedicated Minis category on the home navigation bar of aha's mobile app.
In a groundbreaking collaboration, aha has partnered with GluedIn, a Singapore-based SaaS company specializing in technology for short videos, social features, and user-generated content within existing apps. This partnership has yielded a comprehensive roadmap, reflecting aha's commitment to offering a diverse array of short-form videos and showcasing its dedication to sustainable and engaging content.
Commenting on the launch, Product& Analytics VP Dilip Chandra said, "Our strategic objective is to capture the attention of a younger demographic audience, and in pursuit of this goal, we are excited to introduce 'Minis' – a dedicated section within the aha app designed exclusively for short-form content. Through our collaboration with GluedIn, we have empowered ourselves to provide a dynamic and personalized experience for our users. With the launch of Minis, we are confident that it will swiftly evolve into a central hub for entertainment within the aha app, redefining the way our users engage with our platform.
Adding to the excitement, GluedIn CEO Puneet Johar said, “Collaborating with aha on Minis has been an exhilarating journey. Our shared vision for revolutionizing short-form content experiences through advanced technology is now a reality. The partnership represents a significant step forward in providing users with a seamless and engaging platform, and we are thrilled to contribute to aha's success in this endeavour."
