MUMBAI: ALTBalaji, one of India’s leading homegrown OTT platforms, has joined hands with popular payment gateway PayPal, to ensure its audiences non-stop entertainment and offering them a host of convenient payment experiences.
As a part of the association, audiences via a PayPal payment can get a minimum of Rs 10 and a maximum of Rs 300 cashback vouchers during the offer period. Valid till 30 June 2020, the offer is on the first PayPal transaction. The terms of the deal require one to make a minimum transaction of Rs 100 to utilize the offer.
Through this partnership, ALTBalaji adds another feather in its social awareness campaign, #StayALT, which urges the audience to practice social distancing by staying at home and be entertained by the platform’s extensive and diverse content library. Being a responsible brand, ALTBalaji has been running #StayALT by introducing exciting offers to motivate the audience to stay at home. The OTT platform earlier this week announced its association with Amazon Pay and Paytm under the same initiative. ALTBalaji’s associations with these payment gateways will help reach out to a wider set of audience and have enabled a slew of payment options to choose from.
Balaji Telefilms group COO and ALTBalaji CEO Nachiket Pantvaidya said, “We have always worked in the direction of creating an ecosystem for our viewers where they not only get quality content but easy access to it. Our association with PayPal is a strategic move in this direction that improves our relationship with our audiences and provides them with multiple payment gateways to choose from. During times like this, we have been urging everyone to stay at home while we make sure that they are getting smooth access to our content library and hence keep themselves entertained.”
ALTBalaji has built a legacy of creating iconic shows like Apharan, Mentalhood, Code M, Kehne Ko Humsafar Hain, Karle Tu Bhi Mohabbat, M-O-M: Mission Over Mars, Coldd Lassi Aur Chicken Masala, The Verdict - State v/s Nanavati, Broken…But Beautiful, Ragini MMS Return, Test Case, Bose among others which have been lauded by the audience. The subscribers of ALTBalaji will get access to a content library of 60+ Indian originals created for the masses.
