KOLKATA: As India tussles with the raging pandemic amid some drastic shifts in consumer behaviour, a new survey conducted by the market research firm CMR has concluded that Amazon Prime Video is the most trusted entertainment brand in the Indian entertainment landscape.

According to the findings of the Alpha Brands 2021 survey, Amazon Prime Video, which comes bundles with the e-commerce giant’s Prime subscription, has the most satisfied consumers in the period which is about 81 per cent (highest till date). This is followed by Disney+ Hotstar (73 per cent) and Netflix (67 per cent).

Going by the report, consumers have prioritised entertainment and welcomed OTT content with open arms over the course of the past year. During this period of increased video streaming, Amazon Prime Video has not only acquired the best of the global content but also enhanced its reach in various untapped regions in India with content across Hindi, Tamil, Telugu, Malayalam, Kannada, and Bengali.

 Some notable localised titles available on the streamer includes Soorarai Pottru (Tamil, Telugu), CU Soon (Malayalam), Joji (Malayalam), Drishyam 2 (Malayalam), French Biriyani (Kannada), Middle Class Melodies (Telugu), Shakuntala Devi (Hindi) among many others.