MUMBAI:  His new job is like music to his ears  like it was around 12 years ago.  Arijit Basu, a distinguished professional in sales and business development, has embarked on a new chapter in his career as the director of sales - media & entertainment and finance, India at Spotify. Basu brings nearly 20 years of experience to the world’s leading music streaming platform.

Sharing his enthusiasm for the role, Basu announced on social media:"Am really excited to share that I will be starting a new position at Spotify as director of sales - media & entertainment & finance, India! Looking forward to collaborating and doing some stellar work."

Basu’s career is defined by a series of impactful roles that showcase his expertise in sales, business development, and digital marketing:

* Vice-president - growth & strategy at BC Web Wise (Feb 2022 - Sep 2024): Championed growth initiatives, spearheaded digital marketing campaigns, and drove business development for two and a half years.
* Head of business development at Arré (May 2018 - May 2021): Led strategic partnerships and sales..
* Director - Head of sponsorship (west) at Viacom18 (Jan 2013 - May 2018): Played a pivotal role in driving sponsorship strategies for youth and English entertainment segments.
* National sales lead for Sunburn Music Festival at Percept D Mark (Jan 2010 - Dec 2012): Contributed significantly to establishing Sunburn as a leading music festival in India.
* Senior manager at Vh1 India (Apr 2006 - Sep 2009): Expanded the channel’s business footprint during his tenure.