MUMBAI: Hyderabad’s startup scene just dropped a cinematic plot twist. Cinystore Technologies, a homegrown media-tech venture, has launched KeepItShort—an OTT platform built exclusively for India’s student filmmakers. No nepotism, no rejections in unread emails, no waiting to be ‘discovered’. Just raw talent, tech muscle and the sweet, sweet power of storytelling.

KeepItShort is already gunning for a cult status among the country’s 5,00,000+ film and animation students from over 2,700 institutions. Built as a SaaS-powered OTT engine, it’s less about red carpets and more about real reach. With over 1,200 showreels expected at launch—each with at least five collaborators—the platform is bracing for a cinematic invasion of 6,000 fresh minds (and likely twice as many coffee-fuelled editing marathons).

Think of it as a digital film festival that never ends—and doesn’t care if you know someone at the top. The platform offers end-to-end control, from promotion and performance analytics to audience monetisation and post-launch support. It’s like a one-stop launchpad where future directors and editors can flex, fail, and fly—without begging for favours on Linkedin.

“We built KeepItShort to shift power back into the hands of student filmmakers. By combining tech with transparency, we are helping filmmakers navigate a noisy, gatekept industry with clarity and control. It’s about levelling the playing field—where stories rise because of merit, not connections,” said Cinystore Technologies CEO Nagender Polamraju.

He added, “KeepItShort is about giving student filmmakers the same dignity and reach as professionals. We believe talent should not wait for a break and that students should not have to carry the fear of instability or being overlooked after graduation. By offering a space to explore roles like directing, script writing, editing, or sound engineering while still in school, this platform brings their work directly to audiences and industry insiders without needing to cross outdated gates of access.”

And the industry’s already watching. Institutes, governing bodies and production houses have shown keen interest in the model. Why? Because nothing says the next big thing like a raw, gutsy story from someone who hasn’t been chewed up by a studio committee yet.

KeepItShort also banks on its community angle—aiming to not only showcase talent but to build a bustling network of future collaborators, critics and creators. By offering analytics and real-time performance data, students don’t just hope people are watching—they know.

Whether it’s a two-minute thriller or a silent black-and-white satire on social media validation, if it’s on KeepItShort, it gets seen, gets stats, and maybe, gets picked.

The platform is now live, available for student creators who want to cut the middleman, cancel the cold calls, and take total control of their creative hustle—from idea to audience.