MUMBAI: Eros Now, the digital platform of Eros International, has appointed Rachin Khanijo as VP marketing. In April this year, the streaming service expanded globally and is now available to Amazon Prime members on Amazon Channels across the US and UK with a subscription fee of $7.99 and £5.99 per month respectively. Eros Now is led by Rishika Lulla Singh.
According to reports, Eros Now’s paid subscriptions grew from 5 million at the end of 2017 to 7.9 million in the first quarter of 2018. That’s a 58 per cent increase from the previous quarter.
Khanijo has over 13 years of extensive experience in varied roles in broadcast media and digital. Before joining Eros Now, Khanijo was hitherto brand director- filmfare, femina and good homes at World Wide Media (WWM) a Times Group company.
He also has experience of working with broadcasters. At Zee Entertainment Enterprises Ltd (ZEEL), Khanijo worked as a marketing head of &TV for four years. Prior to that, he was with Viacom18 as a associate director of Colors channel for more than 5 years.
He started his carrier with Ogilvy and Mather as an account executive in 2005. He then moved to Sony Entertainment Television as an assistant marketing manager of AXN.
With an in-depth knowledge of TV broadcasting, his expertise lies in subscription, business planning, forecasting and contracts.
He holds a MBA degree in marketing from LLAM Mumbai.
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