MUMBAI: Football's global governing body FIFA has partnered with AI technology firm Magnifi to transform how fans experience match highlights and key moments across its digital platform FIFA+.

The collaboration will leverage Magnifi's artificial intelligence capabilities to deliver real-time highlights, crucial match moments and personalised player clips to football supporters worldwide.

The technology will be deployed across more than 600 matches in the first year, processing approximately 1,200 hours of content. The partnership aligns with FIFA's Global Game 2023-2027 strategy, which emphasises digital innovation and enhanced fan engagement.

FIFA's digital platforms demonstrated their significant reach during the 2022 World Cup in Qatar, generating over 5 billion engagements. The organisation, which governs football across 211 member countries, continues to seek new ways to connect supporters with the sport.

Magnifi executives described the partnership as "transformative" for football content delivery, promising faster, more immersive experiences for fans worldwide.