MUMBAI: The closely fought Chennai Super Kings (CSK) vs Sunrisers Hyderabad (SRH) playoff game for Vivo IPL 2018 set a new record for India’s leading video streaming service - Hotstar. According to it, the match saw a massive 8.26 million concurrent users logging on to the service, which is a world record for any video app, says its Twitter handle.
The earlier record was around seven million concurrent users in the early part of the IPL.
What helped was the see-sawing of fortunes that both the teams saw during the course of the match. Even as Chennai Super Kings was popping the champagne for restricting the Sunrisers Hyderabad team to just 139 runs, the SRH bowlers put the brakes on the CSK batters when they came to the crease. At one stage the 140 target looked distant as wicket after wicket tumbled to tight bowling on a slowing track at Mumbai’s Wankhede stadium. But a last over first ball six saw the MS Dhoni-led team romping home comfortably.
Hotstar, apparently, has played a key role in helping team Uday Shankar and Sanjay Gupta get closer to their revenues. Sources indicate the advertising revenues accruing courtesy the Vivo IPL are in the region of Rs 350 crore. Even rivals acknowledge that it is a landmark figure Hotstar has managed to achieve. To top that are the subscription revenues - guesstimated at around Rs 100 crore - that the streaming service has notched up so far.
With the finals set to be played by end this month, expect a newer record being set. Keep checking indiantelevision.com for updates.
Also Read :
We are fundamentally changing storytelling: Hotstar CEO Ajit Mohan
