MUMBAI: Hungama, India’s leading digital entertainment company, has appointed Tapan Sharma as the Vice President for Integrated Media Sales. With over 16 years of work experience in ad sales and content monetization, Tapan comes to Hungama from Gaana where he served as the National Head – Audio Sales and led monetization of the platform inventory and content.

Commenting on Tapan’s appointment, Siddhartha Roy, COO, Hungama Digital Media said, “Tapan brings with him a rich experience and a deep understanding of the country’s media sales landscape. We welcome him to the Hungama family and are certain his expertise will help us strengthen and optimize our monetization strategy further.”

Speaking about his new role, Tapan Sharma said, “Hungama is amongst the leading internet companies in India and has been instrumental in transforming the digital entertainment habits of users. I am delighted to join a dynamic team and excited to lead strategic programs that drive sales and augment monetization.”

Prior to Gaana, Tapan worked at Sony Pictures Networks as Assistant Vice President leading ad sales for their music channel cluster. He has also worked at Fever 104 FM, Omnicom Media Group, 94.3 MY FM, BIG 92.7 FM, Essar Telecom Retail Limited and Bharti Retail Limited in various capacities.