Mumbai: WarnerMedia has appointed Jason Monteiro as general manager of HBO Max for Southeast Asia, Hong Kong and Taiwan. He will temporarily report to HBO Max international head Johannes Larcher until a new managing director for the broader INSEAK region (India, Southeast Asia and Korea) is appointed.

Monteiro will be responsible for the day-to-day operations of WarnerMedia’s direct-to-consumer business leading content experience, brand, marketing, subscriber management and digital partnerships. He will oversee the existing HBO Go streaming service and the eventual launch of HBO Max in APAC and the Middle East region, said the statement.

“Jason arrives at HBO Max with a proven track record of building and growing subscription services across Asia and other important global markets,” said Johannes Larcher. “He is a passionate leader known for building and inspiring high-performing teams, and I am eager to see his leadership in action as he steps into his new role today.”

“I could not be more excited to be joining this amazing organisation and in particular to lead the charge for HBO Max,” said Monteiro. “It’s going to be such a thrill to work with the people across WarnerMedia to bring the likes of Game of Thrones, Harry Potter, DC, Warner Bros, HBO favorites, new Max Originals and many more, to the viewers in Southeast Asia.”

Moneteiro was previously associated with Arabic streaming service Shahid as director of advertising video-on-demand (AVOD). He was responsible for P&L for the free ad-supported tier offered by the service, ensuring that it had the widest user reach, user engagement, unique content offering and best digital video advertising solution for brands in the Middle East.

Prior to that, he was associated with Southeast Asian streaming service iflix as chief marketing officer and general manager of Indonesia and Malaysia. He has also worked at telco majors such as Indosat Ooredoo and Vodafone.