MUMBAI: MX Player – India’s leading streaming platform wowed viewers with its innovative content library and the launch of its multi genre MX Originals. With ‘Everytainment’ as its core offering, the brand is now adding a new hue of entertainment to suit the current mood of the nation. Elections in India are the only event that exceeds even Bollywood and Cricket in capturing the imagination of a billion Indians. Amidst umpteen unfulfilled promises, one tall claim after the other and a reality that sometimes never sees the light of day, the heat and dust of India’s march to the polls is the political theater of the highest order. However, MX Player continues to stay true to its brand promise and brings viewers #ElectionsOnMX.
The world’s largest democratic exercise is in play with the 2019 Indian General Elections and MX has added a plethora of election related content to entertain and educate its 75 million daily active users. A mother campaign binding all the new offerings related to the election from MX Player was recently launched to rave reviews from users. It positions the Indian elections as the biggest theatrical drama in the world. The campaign film brilliantly encapsulates the frenzy of the election period and invites viewers to watch how the election pans out like a theatrical event on the national stage, where different people play different characters, have a grand plot and multiple sub-plots and where the audience cheers and boos them - effectively participating in what is the Great Indian Political Theatre. The 65 second TVC equates the polls to a large-scale production with all its frills – be it the protagonists getting ready to shine in the limelight or to all the backend drama that go towards making this mammoth task work. The acclaimed actor Vijay Raaz has lent his voice to the narrative, bringing to life a rather raw and rustic film with a satirical view on the polls that aims to strike a humorous chord with the viewers.
Elaborating on the same, Karan Bedi, CEO – MX Player said, “ The biggest electorate in the world is ready to cast its vote with the Indian General Elections of 2019. The number of voters has gone up by more than 5 times since the first general election was held and this year promises to see an increased voter turnout. Given the current election euphoria in the nation and staying true to our promise of Jaisa Mann, Waisa Manoranjan, we have decided to bring viewers #ElectionsOnMx. This is our strikingly different take on elections, with a focus on the drama that is the great Indian Political Theatre as opposed to plain news, because at MX Player, it’s not just about entertainment but everytainment.”
Here are the highlights of all the election-related content that you can watch daily on MX Player, for Free!
Comedy In Elections with “Kiski Sarkar” streaming every Monday to Friday at 7 pm, starting April 15
This is a satirical series with a comic view on political news, hosted by India’s most loved stand up artists – Anirban Dasgupta, Saurab Mehta, Prashasti Singh, Rahul Subramanian, Kumar Varun, Rahul Dua and Nishant Suri. The show laces the hard truth in tongue and cheek humor with 5 segments and a total of 30 episodes that spans 6 weeks
Everyone loves to make promises, how many actually uphold them? Prashasti Singh holds the scorecard of all that was promised – the good, bad and the ugly and will call out politicians on the statements they make, the false hopes they raise on her segment called “Baat Cheat”
Tired of the pie charts, numbers that don’t add up and news drowned by screaming anchors? Watch “Mythron” hosted by Anirban that is trivia heavy with insights and debunks election myths – but, all in a comic manner.
It takes effort to be a politician! You’ve got to be suave, smart on your feet, a smooth talker, don many hats at once and ace our General Elections Entrance Test (GEET). And where can you find a better tutor than the hilarious Saurav Mehta? Watch him lead the segment “GEET Coaching Classes” which comprises a mock coaching class, attended by prospective politicians.
Some lies, some facts - but the inside truth is that every vote matters. Watch the charming duo Rahul Dua and Nishant Suri indulge in a satirical discussion on all things politics in their segment “Mere Ek Vote Se Kya Hoga”
You can watch films in 2D and 3D but with the segment “Peg Pe Charcha” - Kumar Varun and Rahul Subramanian bring you elections in a whole new 4D experience - Discuss, Debate, and Dissect over Drinks different aspects of the elections with these two mad hatters!
