KOLKATA: Short video apps have paved the way for millions of young content creators to grow into digital superstars. With its vision of nurturing such budding talent, leading short format video app MX TakaTak not only aims at giving young creators a platform to showcase their talent, but is also empowering them to make better content with the launch of MX TakaTak My Home. This first of its kind initiative in India is a content creator collective that will see some of the country’s finest talent come together week on week, to collaborate and help each other amass more followers.
My Home is a month-long activity that will see a fresh churn of content creation every day, with a dedicated team giving the KOLs all the professional support/assistance they require. Spread across entertainment hubs - Mumbai and Delhi, these two luxurious homes will host 15 audience favourites every week and these talented digital enthusiasts will be given the opportunity to innovate and create cool content.
MX TakaTak business head Janhavi Parikh said, “My Home has been devised to offer our content creators an equal opportunity for growth. The doors of this house will be open for those creators who are passionate about their craft, who are consistent with their videos and those who want to pioneer change in digital content consumption. This house is about creating a collaborative environment that encourages our digital enthusiasts to produce compelling content to entertain India.”
Delhi My Home participant Faizal Siddiqui shared, “The concept of creating an engaging environment for creators to join forces and make fun content is a great thought, opportunities like these give rise to the greatest digital stars."
Wish Rathod, yet another creator on the platform, said, “Creating a space like this is a very international concept and it’s great that MX TakaTak is doing so much to give creators like us a once in a lifetime chance such as this. You get to meet like-minded people, discuss ideas, ideologies and grow creatively, and that’s what I am looking forward to.”
Some of the influencers who are a part of My Home Delhi include Oye Indori, Sofia Ansari, Wish Rathod, Mahira Khan, Deepak Joshi, Vishal Bhatt and Mihir Gupta, among others.
