Mumbai: aha, one of India's leading regional language OTT platforms, launches in Malaysia with a robust content offering for the local Tamil diaspora.
The platform entered the Malaysian market on 19 September 2022 as part of their effort to expand their presence in Southeast Asia. The launch was inaugurated by minister of human resources YB Datuk Seri M. Saravanan, aha brand ambassador Anirudh Ravichander and aha CEO Ajit Thakur at Park Royal Collections Hotel, Kuala Lumpur.
Since its debut, aha has engaged its audience by telling stories about their home land, featuring some of the most loved celebrities in India. The 100 per cent Tamil regional OTT platform, aha Tamil, features a number of blockbuster films and exclusive originals.
Actor Simbu and incredibly gifted musician Anirudh Ravichandran are the brand ambassadors for aha. To mark its arrival in Malaysia, the OTT streaming service came onboard as a co presenting sponsor of the Anirudh Live in Malaysia 2022 concert, which was held on 17 September at the Axiata Arena, Bukit Jalil.
On the occasion of the Malaysia launch, Saravanan said that he is excited about aha’s unique efforts in content collaboration and investment in original content with local talents and production houses, which will undoubtedly give global exposure to the Tamil content industry here in Malaysia.
aha is proud to be the first Indian OTT entity that is committed to investing in local content and to uplifting the Tamil entertainment industry in Malaysia by leveraging local talents and production houses. Through this integration, aha hopes to stay relevant in Southeast Asia and is looking at aligning the OTT landscape and providing a seamless experience for consumers in Malaysia and India.
Commenting on Malaysia launch, Thakur said, "At aha, we are proud of our unique proposition of providing 100 per cent local entertainment to the audience and we are delighted to bring 100 per cent local entertainment now to Malaysia. With the launch of aha in Malaysia, we will not only offer the best of Tamil movies and originals to the audience but also source and create content with local film-makers and artists."
aha Tamil business head Chidambaram Natesan said, "'Yaadhum Oorey Yaavarum Kaeleer,' Malaysian Tamils best represent this line by the famous Tamil philosopher Kaniyan Pugundranar. Malaysian Tamils have always welcomed everyone with great warmth to their land. We are confident that aha Tamil’s launch in Malaysia will be supported with the same love and affection.
He added, "aha Tamil OTT started with the core idea of 'Tamizhal Tamizhil Tamizharuku' (in Tamil, by Tamil, for Tamil people) and now we are in Malaysia to carry forward the same proposition."
