New Delhi: Pranav Thakker has joined as the national head-brand partnerships at The Viral Fever, the Indian video on demand and over-the-top streaming service.

He was earlier general manager- new business development at Universal Business Group, which he joined in February 2020 and helped brands to connect with their consumers.  It is Thakker’s second stint at TVF, as he had earlier worked with the organisation from 2017-2020 as the west head-brand partnerships.

He has also worked with Reliance Broadcast Network as account director, Magicbricks as zonal manager and Diligent Media Corporation as manager- ad sales (five years).