MUMBAI: What happens when a Silicon Valley giant gets into bed with a streaming behemoth? No, it’s not the beginning of a dystopian tech romance, it’s your next binge-watch fix getting sorted. Prime Video India has just hitched Apple TV+ to its growing caravan of content partners, and it's all yours for a wallet-friendly Rs 99 per month. That’s less than a fancy coffee and likely more satisfying.
Indian Prime Video users can plug into Apple TV+ directly via the Prime Video app as an add-on subscription. That means hit Apple Originals—think Severance, Ted Lasso, The Morning Show, Silo, Wolfs, Hijack and Disclaimer to name a few—now live happily in the same home as Mirzapur and Panchayat. No more app-hopping. No more billing circus. Just pure, uninterrupted streaming joy.
"We're delighted to continue to roll-out Apple TV+ on Prime Video with the launch in India today bringing Prime Video customers an even greater selection of TV shows and films, all in one app experience," said Prime Video vice president of international Kelly Day.
The move is part of Prime Video’s growing grab of content partners. With over 25+ OTT services already hitching their wagons to the Prime marketplace—including Lionsgate Play, Crunchyroll, Sony Pictures – Stream, Discovery+, and BBC Player—this new addition is like adding an Oscar-winner to your motley pub quiz team.
Prime Video, India head of marketplace (add-on subscriptions and movie rentals), Gaurav Bhasin said, "We are now thrilled to welcome Apple TV+ and its stellar content to Prime Video’s extensive library in India."
Apple's SVP of services Eddy Cue added, "We want to make Apple TV+ and its award-winning library of series and films from the world’s greatest storytellers available to audiences around the world."
So, what’s the catch? There isn’t one.
Cancel anytime.
No new app downloads.
No platform-hopping fatigue.
Just more choice, more convenience, and a very smug smile when you find all your favourites in one place. As if you needed another excuse to stay in this weekend.
