Mumbai: From 22 July 2022 digital sports destination FanCode will stream the Indian cricket team’s tour of the West Indies. In the just launched campaign, FanCode highlights the fan-first features it will introduce to empower fans in customising their match-experience through a series of fun banter between former cricketer Ravi Shastri and digital content creator Ashish Chanchlani.
Shastri was recently announced as the brand ambassador for FanCode where he mentioned, “I’m elated to join FanCode in this journey of democratising sports for fans in India.” Chanchlani has now joined the bandwagon to promote the brand’s first India tour on the platform and its fan-first proposition.
The collaboration showcases Chanchlani’s rise from a leading digital content creator to becoming a brand endorser of a mainstream digital sports brand. Right from fans getting to choose their commentator from a wide list of experts calling the game; interactive overlays enhancing the match-viewing experience by providing real-time stats; availing any match or player related data while watching the game, without having to switch the screen; to choosing any replays or highlights on-demand; the campaign sees Chanchlani taking a dig at Shastri’s digital-savviness by highlighting these features.
Chanchlani said, “My entire career is a testament of the power of digital in India. FanCode as a homegrown brand is empowering sports fans by exploring the full potential of digital and resonates strongly with me. It's a pleasure to collaborate with the legend himself in the fun campaign, and look forward to supporting FanCode’s digital transformation in sports broadcast.”
Speaking about the first campaign, FanCode co-founder Yannick Colaco said, “The India tour of West Indies will change the way fans consume sports and will set a new benchmark for sports fan experiences. With this campaign, we want to introduce our fan-first proposition to a larger audience through a light-hearted narrative, and the unique pairing of Ravi Shastri and Ashish Chanchlani will help us in just that. Their reach and influence is phenomenal, and they both connect with fans across the spectrum in the country.”
The India tour of West Indies is scheduled from 22 July 22 - 7 August. Three ODIs and Five T20Is will be played. ODIs start at 7 p.m. and T20Is start at 8 p.m. While FanCode is curating a digital-first live-streaming experience across the FanCode app (Android, iOS, TV) and www.fancode.com, it has partnered with DD Sports to make the tour accessible to the TV viewing audience across the country.
