Mumbai: India based Runn Media Labs launched Runn TV, the first Indian FAST (Free Ad-Supported Streaming Television) based content streaming platform designed to provide a reimagined and delightful TV viewing experience to Indian audiences. With 24x7 theme-based targeted channels with highly curated content, Runn TV aims to bring back the joy and comfort of traditional TV watching while leveraging the power of digital technology.

Runn TV will have multiple content categories including movies, short films, web series, kids, reality and performances in addition to top national news networks. The content will run as personalised channels where the users can start enjoying content without any subscription and switch between channels with just a single tap, with an option to watch the title live or later when they want.

Through a combination of deep content curation, multi-dimensional discovery engine and proprietary technology, Runn TV aims to maximise watch hours and minimise searching and browsing for its OTT users.

“We are building Runn TV with a vision to make it the go to Entertainment Experience Destination for Indians across the globe. We are very selective with our content partners, channels and content strategies and not in the race to increase the count of channels which is pretty common in today’s FAST world," said Runn Media Labs founder & CEO Manish Sinha. “On the business side, we are cognizant of challenges in this industry and are working on it with a long term strategy. With Runn TV, we are targeting the high growth connected TV advertising for monetization and our advanced proprietary technology and value & data driven content sourcing approach will help us enable differentiated experiences for users and make economics work for business sustainability & growth.”

Runn TV will be expanding to other content categories such as music, infotainment and lifestyle and regional Indian languages over the next few months with addition of 2-3 channels on an average every month.