MUMBAI: Sony LIV, the digital business arm of Sony Pictures Networks (SPN), the media conglomerate that manages 29 TV Channels in India, today announced big changes in its top leadership.

Ashish Golwalkar who has led the content portfolio for SET and has played a pivotal role in the success of its tent pole properties and the creation of two new non-fiction formats, has been given additional responsibility of Sony LIV. Effective immediately, he will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business.

Aman Srivastava, who has played an important role in the rebranding and positioning of SET will move to Sony LIV as Head – Marketing, Digital Business.

Amogh Dusad as Head – Programming and New Initiatives, Digital Business will handle Strategic Planning, Operations, Viewership Management and Analytics for Sony LIV.

As the digital business of SPN gears up for transformation, its agenda will be led by some of India’s finest entertainment minds, under the leadership of Danish Khan, the company said in a statement.

Besides, Amit Raisinghani has been elevated to Head – Business Planning and Communications, SET. In this new role, reporting to Danish Khan, Amit will be responsible for Marketing, On Air Promotions and the Communications portfolio along with Programming Strategy, Insights and Operations.

Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.  SPN has several channels including Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, Sony Six, Sony Ten, among others.