MUMBAI: Swift TV has hit a major milestone in India's streaming space, expanding its platform to feature top-tier channels like Viacom18, Bloomberg, India TV, and more. As one of the fastest-growing free entertainment platforms in the country, Swift TV now offers over 100 live channels-cementing its status as a key player in the ad-supported streaming industry.
By forging partnerships with major content providers, including Viacom18, India TV, SoFast, and Bloomberg, the platform is shaping up to be a go-to destination for viewers looking for premium, diverse content—without the burden of subscription fees.
A Growing Powerhouse Backed by Industry Leaders
Swift TV’s rapid expansion is fueled by collaborations with some of the biggest names in entertainment and news. Viacom18 brings a range of popular TV content, from MTV’s reality show to the renowned Coke Studio. India TV strengthens the news segment with in-depth, 360-degree coverage. Meanwhile, SoFast, a rising player in the global FAST (Free Ad-Supported Streaming TV) industry, enhances content variety, and Bloomberg ensures access to high-quality financial and business news.
A Unique Content Library That Sets It Apart
What makes Swift TV stand out is its dynamic mix of content that goes beyond conventional TV channels. The platform features exclusive, self-created channels tailored to modern viewers, including dedicated E-sports channels for gaming enthusiasts, History Connect for compelling historical narratives, and a variety of podcasts covering interviews and financial education.
In addition, collaborations with digital content creators like FilterCopy bring fresh, relatable entertainment to the FAST channel lineup, making Swift TV’s content library one-of-a-kind in the market.
Bringing the Experience to Bigger Screens with a New CTV App
To meet the growing demand for Connected TV (CTV) content, Swift TV is launching its own CTV app this February. This move will bring its extensive channel lineup to smart TVs, offering users an enhanced viewing experience on larger screens. With the increasing adoption of CTVs, this expansion positions Swift TV as an even more appealing choice for those seeking free, high-quality entertainment.
A Rapidly Growing User Base
Since its launch, Swift TV has quickly gained traction, attracting over 500,000 active users. This surge in popularity highlights the strong demand for free, high-quality entertainment in a market dominated by subscription-based OTT platforms. The ad-supported model allows users to enjoy premium content without any fees, making Swift TV a strong contender in India’s competitive streaming landscape.
What’s Next? Bold Plans for the Future
Swift TV has ambitious plans to further expand its content offerings. Next month, the platform will introduce 8-10 new specialized podcast channels, catering to a range of interests. Additionally, strategic talks are in progress with leading OTT platforms to bring exclusive FAST channels, offering even more premium content to viewers.
Recognizing the growing appetite for international entertainment, Swift TV is also working on launching dedicated channels for K-dramas and C-dramas, ensuring global content is easily accessible to Indian audiences.
With its aggressive expansion strategy, commitment to diverse content, and user-friendly approach—all without subscription costs—Swift TV is well on its way to becoming a powerhouse in India’s streaming industry.
