MUMBAI: Tata Sky announced a new and improved offer on India’s next-generation Android set-top box Tata Sky Binge+, aimed at providing customers an upgraded and immersive content-viewing experience.

Introduced at a subsidised rate of Rs 3,999, the new offer will enable subscribers to watch both linear channels (broadcast via satellite) and OTT content (via internet) from popular apps on their TV screen using a single remote.

Tata Sky chief commercial & content officer Pallavi Puri said:  “Entertainment consumption is evolving rapidly. As content becomes multi-platform, we are constantly pushing the envelope to expand our expertise so that we can take content to our viewers through whichever touchpoint they are most attuned to. Bringing the strengths of traditional DTH with next-generation features and the world of OTT content together, the fully integrated Tata Sky Binge+ device delivers an enriched viewing experience, with the highest image quality and a consistent end-user experience on their TV screens.”

Additionally, Tata Sky Binge+ enables viewers to play any show, movie, music, game on their laptop, tablet or mobile phone and watch it directly on their TV with its in-built Chromecast feature. Empowered by first in-class technology, Tata Sky Binge+ also includes Google Assistant that makes discovering content easy, using the voice search feature thereby allowing access to plethora of games and apps available on Google Play store. It is compatible with all types of TVs including 4K, HD LED, LCD, or plasma technology as it supports HDMI output and can also be connected to older TV sets over audio and video cable.

Priced at Rs 3999/-, Tata Sky Binge+  provides the benefit of six months OTT content that the user can watch on their STBs including 7 days missed shows and access to 3 months Amazon Prime subscription at no additional cost.