KOLKATA: Voot’s brand solutions arm, Voot Studio, has partnered with German international broadcaster, Deutsche Welle, to stream the progressive series ‘HER- Women in Asia’. The series is based on the inspiring real-life transformational stories of women from the Asian sub-continent.
The series will stream exclusively on VOOT from 11 June.
With topics ranging from online dating to beauty, ‘HER- Women in Asia’ comprises six episodes, each 15-minutes long, highlighting the stories of women from different walks of life residing in Indonesia, Malaysia, India, Pakistan, and Taiwan. The series focuses on telling universal and existential stories with each episode showcasing three women who share their experiences about online dating, marriage, career, beauty, and more.
Viacom18 Digital Ventures AVoD head Chanpreet Arora said VOOT Studio has been successful in driving a brand’s message and reach by providing the right platform and relevant audience engagement opportunity. “Our collaboration with Deutsche Welle’s ‘HER- Women in Asia’ is a step further in this direction to bring forth stories that are relevant and have a universal appeal. We are happy to partner with them to showcase an engaging and inspiring series that will strike the right chord with our viewers on Voot,” added Arora.
DW, Asia, distribution manager, Daniel Schulz said, “Our goal is to promote versatility and ensure that real-life stories on important topics like women’s empowerment, cultural diversity, environment, technology, and sustainability are accessible to people across the globe. We are constantly working not only to meet the audience's expectations of being a credible news destination but also to create motivating stories and educational programs for curious minds."
According to DW distribution representative for India, Sri Lanka, Afghanistan, and Bangladesh, Jaya Oberoi, said there is demand for high-quality ‘infotainment’ formats which give voice to serious messages. "India is a key market that offers tremendous opportunities. We aim to focus on co-production collaborations to provide digital content which is relevant and to steadily grow in the regional space,” said Oberoi.
