MUMBAI: Zee Entertainment Enterprises Ltd’s digital entertainment platform, ZEE5, today announced a key strategic alliance with home digital entertainment service provider, Zeasn. The partnership will make ZEE5 available on millions of Zeasn devices across Asia, the Middle East and Africa.
ZEE5 global chief business officer, Archana Anand said, “Asia, Middle East and Africa are among the fastest growing markets in the world for online entertainment content and are key markets for us, given the huge South Asian diaspora, and the universal love for Bollywood content even among the locals there. By enabling over 2.5 million Zeasn users to access our unparalleled content library, this partnership further underscores our commitment to bring the best of language entertainment to viewers across devices of their choice.”
On the partnership Zeasn chief executive officer, Jason said, “Bollywood content has a large number of fans around the world and it is a very important part of the world's cultural treasure. The strategy partnership will enable the consumers to enjoy wonderful Bollywood content efficiently on their smart TV devices, which will greatly help enrich the content of family digital entertainment system.”
Available across 190+ countries globally, ZEE5 offers multi-genre and multi-lingual content across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi.
ZEE5 comes packed with 1,00,000 hours of On Demand content, including movies and TV shows, music, and health and lifestyle videos along with a slew of Originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels, including ZEE’s best loved channels.
With over 2.5 million Zeasn connected device users now being able to watch ZEE5 across any screen of their choice, this partnership further strengthens ZEE5’s international reach, while giving Zeasn users access to the largest library of over 1,00,000 hours of language content across genres. Over the next year, the ZEE5 app will be made available on all Zeasn enabled devices, offering Whale Eco consumers access to ZEE5’s premium content.
