Mumbai: Weeks after the launch of Threads, a lookalike app of Twitter, and its ongoing rivalry with Twitter’s owner Elon Musk, the billionaire entrepreneur announced a major rebranding of the microblogging site. In a tweet, Musk revealed that Twitter will now be known as "X," with its iconic bird logo being replaced by a glowing, bright 'X.'

The move is part of Musk's vision to create a 'super app' similar to China's WeChat, which offers a range of services beyond social networking. The rebranding also includes Twitter's parent company, now called "X Corp," wholly owned by "X Holdings Corp."

Here’s what industry experts have to say about the latest announcement.

TheSmallBigIdea COO and co-founder Manish Solanki

The platform has always set a benchmark with its trail-blazing innovations. With evolving times, Twitter is now ready to set the bird free. No frills or fancy designs, just a minimalist X is enough to rattle the many users. While this may divide the community, the timing of this rebranding is crucial. This could signify a significant departure from the platform’s current identity and potentially pave the way for Twitter’s evolution into a more multifaceted and innovative digital space.

FoxyMoron, Zoo Media business head-North Alin Choubey

Twitter's rebranding as 'X, the everything app' certainly introduces a wave of anticipation, but I also recognize certain apprehensions surrounding this shift. While a logo change is just the surface, questions arise about how the platform will execute its vision and differentiate itself from competitors. WeChat's success in China sets a high bar for 'X' to deliver a seamless, comprehensive experience to users worldwide. As Twitter merges into X Corp, concerns arise about potential disruptions or challenges during the transition. However, I remain cautiously optimistic, ready to navigate these uncertainties and collaborate with 'X' to harness its immense potential for reshaping digital communication and connections.

Pulp Strategy founder and MD Ambika Sharma

"I have mixed feelings about the change of the Twitter logo. On one hand, the blue bird logo was iconic and familiar, symbolizing Twitter's unique identity. On the other hand, I understand Elon Musk's desire to modernize it, as the current logo might seem dated and not reflect Twitter's cutting-edge path.

The new "X" logo appears more modern and minimalist, potentially attracting new users while distancing Twitter from its murky recent past. Whether the new logo will be a success in revitalizing Twitter or alienate existing users remains to be seen. Only time will tell how users will receive the new design."