MUMBAI: ESPN India and Twitter have come together to launch #TwitterPostbox, a daily utility service for sports fans. Sports enthusiasts can subscribe for free to their favourite sport to get a Daily Direct Message on the day’s best sports stories by simply sending a Tweet.

To subscribe to #TwitterPostbox, fans have to follow @ESPNIndia and Tweet to @ESPNIndia with #Cricket or #Tennis or #Football or #Olympics or #F1 to know the latest on their favourite sport. They can also subscribe to multiple sports at a time by Tweeting with multiple hashtags in a single Tweet. This one-time subscription will ensure fans receive a Direct Message from @ESPNIndia on Twitter everyday. The Direct Message will contain @ESPNIndia’s Top Tweet of the Day on the sport a user has chosen; the Tweet will include a link to a published article that users can click on and read more.

Twitter India head of sports partnerships Aneesh Madani said, “Twitter is the best place to wake up to and see what is happening in the world, and we are very excited to partner with ESPN India to launch a first-of-its-kind daily utility service for fans to be served directly with the best news of the day from their favourite sport.”

ESPN India business development director Gaurav Thakur too added, ““ESPN India website and app will offer the entire spectrum of sports of interest to Indian sports fans and launching #TwitterPostbox in partnership with Twitter resonates with our mission to serve every sports fan anytime anywhere. We’re thrilled to be the first partner globally to launch a daily sports utility service via Direct Messages on Twitter.”

@ESPNIndia’s partnership with #TwitterPostbox will ensure that Twitter continues to be a fan’s live connection to the world of sports every day -- bite-size news, pushed directly, for the sports fan on the go, so that you don’t miss a thing.